With the booming NFT and Metaverse space, the latest to join it is an entity from an entirely different industry than any other. Hyundai Motors, one of the top 10 car manufacturing companies in the world, announced its decision to enter the world of NFT in a creative manner. The South Korean auto giant is entering this market with its own NFT community including the Hyundai NFT official website and channels on Discord and Twitter. The automaker will be collaborating with the ‘Meta Kong’ NFT brand to create its own set of NFTs along with a concept film. In a unique fashion, Hyundai released a short film introducing the Hyundai NFT universe concept ‘Metamobility Universe’. The film serves as an entry point for the company to showcase its ‘Metamobility Concept’ which was exhibited at the International Consumer Electronics Show (CES) 2022.
Thomas Schemera, the Head of Customer Experience Division of Hyundai Motor said; “The Hyundai NFT Universe will extend the Hyundai brand experience, especially with MZ generation, in a completely new way, further reinforcing our commitment to innovation in both the real world and in the metaverse. We are extremely excited to introduce ‘Metamobility’ through our own NFTs and start this journey with ‘Meta Kongz’.”
On April 20, Hyundai plans to issue 30 limited editions ‘Hyundai x Meta Kongz’ NFTs 👀
According to a statement by the company, Hyundai NFT Discord and Twitter channels opened on April 15 but the official NFT website will go live in May 2022. Hyundai stated that the NFT community is going to provide its users with the Hyundai brand experience in the metaverse, by sharing NFTs depicting its mobility solutions. Also, the online platforms will provide an open 24/7 communications channel between the company and community members, with real-time updates on the asset value of its NFTs. Hyundai plans to make use of all the profit proceeds to manage the project and the community.
Image source @named_aashutosh 🎯
